Research Catalog
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
- Title
- The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
- Author
- Roman, Kenneth.
- Publication
- New York : Palgrave Macmillan, 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5810.O34 A3 2009 | Off-site |
Holdings
Details
- Description
- xiv, 282 p., [8] p. of plates : ill.; 25 cm.
- Summary
- Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
- Alternative Title
- David Ogilvy and the making of modern advertising
- Subject
- Genre/Form
- collective biographies.
- Biographies
- History
- Biographies.
- Bibliography (note)
- Includes bibliographical references (p. [249]-271) and index.
- Contents
- An eccentric Celtic mixture -- I failed every exam -- The making of a salesman -- Who was Mather? -- Lucre in America -- The farmer and the spy -- Big ideas -- The philosopher kings -- The true church -- The king in his castle -- Megamergers and megalomaniacs -- A disease called entertainment -- The burr of singularity.
- ISBN
- 9781403978950
- 1403978956
- LCCN
- ^^2008040118
- OCLC
- 256763859
- Owning Institutions
- Harvard Library