"This book is revolutionary not only in its scope, but in the way it came to be. Through the wiki collaboration process, it evolved and developed online at ContentNation.com - literally created by the social media it examines. Hundreds of individual publishers contributed to its content. If you have sent an e-mail, voted in a Web poll, posted a video on YouTube, or sent a text message, you are part of Content Nation, Welcome to the evolution."--Jacket.
Preamble : Chasing the mammoth -- Content Nation : a world of influential publishers declares its citizenship -- What makes social media tick : seven secrets of social media -- Social structure in Content Nation : changing tribes, new leaders -- The new media : Content Nation challenges the fundamentals of marketing -- The new work : Content Nation transforms the future of today's enterprises -- The new politics : Content Nation redefines how citizens influence governments -- The new society : Content Nation redefines how people live their lives -- The new survival : Content Nation redefines the future of humanity -- The new success : how to survive and thrive in Content Nation -- The new epoch : life in a future built on Content Nation -- Conclusion : the evolving conversation of Content Nation.