Research Catalog

Poetik der Werbung / von Urs Meyer.

Title
Poetik der Werbung / von Urs Meyer.
Author
Meyer, Urs, 1967-
Publication
Berlin : Erich Schmidt Verlag, c2010.

Holdings

Details

Description
342 p., 16 p. of plates : ill. (some col.); 22 cm.
Series Statement
Allgemeine Literaturwissenschaft - Wuppertaler Schriften ; Band 13
Uniform Title
Allgemeine Literaturwissenschaft - Wuppertaler Schriften Bd. 13.
Subject
  • Advertising in literature
  • Communication
  • Poetics
  • Symbolism in advertising
Note
  • Originally presented as the author's Habilitation--Université de Fribourg, 2006.
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
9783503098927 (pbk.)