Research Catalog

Title

Teen media : Hollywood and the youth market in the digital age / Valerie Wee.

Author

Wee, Valerie, 1968-

Publication

Jefferson, N.C. : McFarland & Co., c2010.

Items in the Library & Off-site

Details

Description

ix, 273 p.; 23 cm.

Summary

"This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts"--Provided by publisher.

Subject

• Digital media > Economic aspects > United States
• Internet and teenagers > United States
• Mass media > United States > Marketing
• Mass media and culture > United States
• Mass media and teenagers > United States
• Teenage consumers > United States

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

Introduction: commercial teen culture, 1995 to 2009 -- Targeting teens--the return of a vital demographic market -- Hollywood and teen media--a historical overview -- The millennial teen media text -- Beyond music television -- A new dimension to teen media -- From teen television network to teen culture nexus -- Disney and the youth market--it's a t(w)een world after all -- Bridging the digital divide--media in transition -- Conclusion.

ISBN

• 9780786442690 (softcover : alk. paper)
• 0786442697 (softcover : alk. paper)

LCCN

^^2009051293

Owning Institutions

Harvard Library