Research Catalog
"Ask the man who owns one" : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
- Title
- "Ask the man who owns one" : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
- Author
- Einstein, Arthur W., 1933-
- Publication
- Jefferson, N.C. : McFarland & Company, c2010.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF6161.A9 E385 2010 | Off-site |
Details
- Additional Authors
- Rossi, Steven, 1954-
- Description
- vii, 258, 16 p. : ill. (some col.); 27 cm.
- Summary
- "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
- Subject
- Genre/Form
- Pictorial works
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Roots -- The Ohio years -- Growing up in Detroit, 1904-1914 -- The War Years, 1915-1920 -- The Roaring Twenties, 1920-1929 -- Brother can you spare a dime? 1930-1934 -- Changing the guard, 1935-1942 -- A new Packard emerges -- Rest in peace.
- ISBN
- 9780786447732 (illustrated case binding : alk. paper)
- 0786447737 (illustrated case binding : alk. paper)
- LCCN
- ^^2010024734
- OCLC
- 496959691
- SCSB-12485544
- Owning Institutions
- Harvard Library