Research Catalog

Title

Cultural themes in messages from top Air Force leaders, 2005-2008 / Carolyn Chu, Brandon Dues, Laura L. Miller.

Author

Chu, Carolyn.

Publication

Santa Monica, CA : RAND, 2010.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Dues, Brandon.
• Miller, Laura L., 1967-
• United States. Air Force
• Rand Corporation.
• Project Air Force (U.S.)

Description

xv, 46 p. : ill.; 28 cm.

Summary

"An organization's senior leadership can create, embed, and transmit an organization's culture. To help the Air Force ensure that senior leader messages aimed at its personnel reinforce stated cultural goals, RAND researchers conducted an analysis of themes within these communications. This analysis revealed that the senior leaders clearly defined the Air Force's organizational identity and regularly emphasized the Air Force's core values. They also consistently promoted a shared identity, the Airman, and highlighted the importance of varied contributions from across the service. All three leaders emphasized the importance of caring for Airmen's well-being and readiness but took appropriately different approaches to doing so. Future messages should highlight current Air Force heroes and families, recognize the historical predecessors of space and cyberspace missions, explain the meaning of Service Before Self, clarify whether civilians are Airmen, and emphasize the importance of Wingman Day. Also, messages should be disseminated more routinely and more directly to all Air Force personnel."--RAND web site.

Series Statement

Documented briefing ; DB-583-AF

Uniform Title

Documented briefing (Rand Corporation) DB-583-AF.

Subject

• United States. Air Force > Unit cohesion
• United States. Air Force > Language
• Military socialization > United States
• Rhetoric > Social aspects > United States

Note

• "RAND Project Air Force."--Cover.

Bibliography (note)

• Includes bibliographical references (p. 45-46).

Additional Formats (note)

• Also available via the Internet.

Processing Action (note)

• committed to retain

Contents

Introduction -- Characteristics of the messages -- Methods, Results -- Recommendations and conclusions.

ISBN

• 9780833047908 (pbk. : alk. paper)
• 0833047906 (pbk. : alk. paper)

LCCN

^^2010011333

OCLC

569537980

Owning Institutions

Harvard Library