Research Catalog

Informing voters? : politics, media and the New Zealand election 2008 / [edited by] Chris Rudd, Janine Hayward, Geoffrey Craig.

Title
Informing voters? : politics, media and the New Zealand election 2008 / [edited by] Chris Rudd, Janine Hayward, Geoffrey Craig.
Publication
North Shore, N.Z. : Pearson, 2009.

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Details

Additional Authors
  • Rudd, Chris
  • Hayward, Janine.
  • Craig, Geoffrey.
Description
v, 166 p. : ill.; 24 cm.
Summary
"Informing Voters? Politics, Media and the New Zealand Election 2008 examines important issues and questions surrounding political communication during the 2008 general election campaign in New Zealand. These issues include: The degree to which the print and electronic media's coverage focused on the 'horse-race and hoopla' of the election campaign; How and to what extent political parties and candidates utilised online campaigning to communicate with voters; The effectiveness of party election advertising; What we can learn from debates and interviews of party leaders. The extent and nature of media coverage given to minor parties; A major finding of the book is that politicians and the media performed a reasonable job of 'informing' voters at the 2008 election."--Book cover.
Subject
  • New Zealand. Parliament > Elections, 2008
  • Communication in politics > New Zealand
  • Mass media > Political aspects > New Zealand
  • Advertising, Political > New Zealand
  • Political campaigns > New Zealand
  • Elections > Press coverage > New Zealand
  • New Zealand > Politics and government > 21st Century
Bibliography (note)
  • Includes bibliographical references (p. [147]-158) and index.
Processing Action (note)
  • committed to retain
Contents
Contents include Mediated Politics -- Geoffrey Craig, Janine Hayward, Chris Rudd; Party Strategy and the 2008 Election -- Bryce Edwards; The Election Campaign on Television News -- Margie Comrie; Leaders' Debates and News Media Interviews -- Geoffrey Craig; 'Vote for me': Political Advertising -- Claire Robinson; Newspaper Coverage -- Chris Rudd and Janine Hayward; The Maori Party and Newspaper Coverage -- Ann Sullivan; Online Media -- Peter John Chen; Conclusion: Don't shoot the messenger? -- Geoffrey Craig, Janine Hayward and Chris Rudd.
ISBN
9780733993848 (pbk.)
LCCN
^^2009483245
OCLC
  • 421338600
  • SCSB-10908944
Owning Institutions
Harvard Library