Research Catalog

Title

Social psychology of consumer behavior / edited by Michaela Wänke.

Publication

New York : Psychology Press, c2009.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Wänke, Michaela

Description

ix, 396 p. : ill.; 24 cm.

Summary

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Series Statement

Frontiers of social psychology

Uniform Title

Frontiers of social psychology

Subject

• Sociale psychologie
• Consumentengedrag
• Consumer behavior
• Consumer behavior > Psychological aspects
• Consumers > Psychology
• Social psychology
• Verbraucherverhalten
• Sozialpsychologie
• Kundenforschung
• Psychology, Social

Bibliography (note)

• Includes bibliographical references and index.

Contents

Introduction: A tale of two disciples. What's social about consumer behavior? / Michaela Wänke -- Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval -- The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis ...[et al.] -- Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder -- Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton -- Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer -- The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham -- When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television viewing and social reality : effects and underlying processes / L.J. Shrum -- Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell -- Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins -- The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.

ISBN

• 9781841694986 (hardcover : alk. paper)
• 1841694983 (hardcover : alk. paper)

LCCN

^^2008048444

OCLC

271105293

Owning Institutions

Harvard Library