Research Catalog

Social psychology of consumer behavior / edited by Michaela Wänke.

Title
Social psychology of consumer behavior / edited by Michaela Wänke.
Publication
New York : Psychology Press, c2009.

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TextRequest in advance HF5415.32 .S596 2009Off-site

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Additional Authors
Wänke, Michaela
Description
ix, 396 p. : ill.; 24 cm.
Summary
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Series Statement
Frontiers of social psychology
Uniform Title
Frontiers of social psychology
Subject
  • Sociale psychologie
  • Consumentengedrag
  • Consumer behavior
  • Consumer behavior > Psychological aspects
  • Consumers > Psychology
  • Social psychology
  • Verbraucherverhalten
  • Sozialpsychologie
  • Kundenforschung
  • Psychology, Social
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction: A tale of two disciples. What's social about consumer behavior? / Michaela Wänke -- Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval -- The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis ...[et al.] -- Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder -- Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton -- Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer -- The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham -- When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television viewing and social reality : effects and underlying processes / L.J. Shrum -- Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell -- Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins -- The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.
ISBN
  • 9781841694986 (hardcover : alk. paper)
  • 1841694983 (hardcover : alk. paper)
LCCN
^^2008048444
OCLC
271105293
Owning Institutions
Harvard Library