Research Catalog

Join the club : how peer pressure can transform the world / Tina Rosenberg.

Title
Join the club : how peer pressure can transform the world / Tina Rosenberg.
Author
Rosenberg, Tina.
Publication
New York : W.W. Norton & Co., c2011.

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Details

Description
xxiv, 402 p.; 25 cm.
Summary
In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.
Subject
  • Social change
  • Peer pressure
  • Social groups
  • Group Processes
  • Social Change
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
Contents
Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next.
ISBN
  • 9780393068580 (hardcover)
  • 0393068587 (hardcover)
LCCN
^^2010052146
OCLC
601108086
Owning Institutions
Harvard Library