Research Catalog

Strategien erfolgreicher TV-Marken : eine internationale Analyse / Kati Förster (Hrsg.).

Title
Strategien erfolgreicher TV-Marken : eine internationale Analyse / Kati Förster (Hrsg.).
Publication
Wiesbaden : VS Verlag für Sozialwissenschaften, 2011.

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TextRequest in advance HF5415.1255 .S77 2011Off-site

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Details

Additional Authors
Förster, Kati.
Description
229 p. : ill.; 24 cm.
Subject
  • Branding (Marketing) > United States
  • Branding (Marketing) > Great Britain
  • Branding (Marketing) > Spain
  • Branding (Marketing) > Germany
  • Television stations > United States
  • Television stations > Great Britain
  • Television stations > Spain
  • Television stations > Germany
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
9783531180366 (pbk.)
OCLC
712112186
Owning Institutions
Harvard Library