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Con/texts of persuasion / Beatriz Penas Ibáñez, Micaela Muñoz and Marta Conejero (eds.).

Title
Con/texts of persuasion / Beatriz Penas Ibáñez, Micaela Muñoz and Marta Conejero (eds.).
Publication
Kassel : Edition Reichenberger, 2011.

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Additional Authors
  • Penas, Beatriz.
  • Muñoz, Micaela.
  • Conejero, Marta.
Description
viii, 282 p.; 21 cm.
Summary
"Con/Texts of Persuasion is a path-breaking multidisciplinary body of essays devoted to exploring how discourse--literary, but also political, religious, commercial and philosophical--draws on strategies from linguistics, pragmatics, argumentation theory, rhetoric and hermeneutics, not merely to communicate, but to induce recipients to think or to act differently than they might have otherwise. Persuasion is context- and culture-bound, a dialogue-friendly rhetoric in the hermeneutics of understanding (Gadamer) whose negation, manipulation, can serve the ends of propaganda ("Bend Sinister"); but it is also a vehicle for circumventing censure (burlesque) or for providing oratory with intertextual resonance ("I have a dream"). An appeal to emotions, values and subjectivity, persuasion can "immerse" the reader in a fictional world or it can result from the "phonosemantic" strategies of poetry and advertising. And the ways of persuasion can extend to the situatedness of interpretive context in critical discourse in its ideologically consonant vs. dissonant modes. An invaluable collection for anyone with an interest in the persuasive powers of textual communication."--Page 4 of cover.
Series Statement
Problemata literaria ; 69
Uniform Title
Problemata literaria 69.
Alternative Title
  • Contexts of persuasion
  • Texts of persuasion
Subject
  • Discourse analysis > Congresses
  • Discourse analysis, Literary > Congresses
  • Discourse analysis, Narrative > Congresses
  • Persuasion (Rhetoric) in literature > Congresses
  • Criticism > Congresses
Note
  • Papers presented at a conference held in Zaragoza in 2007.
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
ISBN
9783937734811 (pbk.)
OCLC
706458854
Owning Institutions
Harvard Library