Research Catalog

Title

Winning the jury's attention : presenting evidence from voir dire to closing / Trey Cox.

Author

Cox, Trey.

Publication

Chicago : American Bar Association, Section of Litigation, First chair press, c2011.

Items in the Library & Off-site

Holdings

Details

Additional Authors

American Bar Association. Section of Litigation.

Description

x, 191 p. : ill.; 23 cm.

Subject

• Jury > United States
• Trial practice > United States
• Jury > United States > Decision making

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

Meet the "modern juror" -- Taking the voodoo out of voir dire -- The science of the brain as it relates to trial presentations -- A closer look at the seven principles -- The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility -- What trial lawyers learn from actors -- Maintaining credibility through cross-examination -- The signaling principle : what's next and are we there yet? -- The segmentation principle : people learn better when information is presented in bite-sized segments -- The multimedia principle : people learn better from words and pictures than from words alone -- The coherence less-is-more principle : people learn better when extraneous material is excluded -- Stickiness principle : how to make an idea stick -- The jolt principle : periodically jolt your jury so they do not bolt -- Arming your jurors for the "final argument".

ISBN

• 9781616320683 (alk. paper)
• 1616320680 (alk. paper)

LCCN

^^2011024574

OCLC

731192599

Owning Institutions

Harvard Library