Research Catalog

Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.

Title: Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.
Author: Segrave, Kerry, 1944-
Publication: Jefferson, N.C. : McFarland, c2011.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HD9707.U62 S44 2011	Off-site

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Details

Description

v, 212 p. : ill.; 23 cm.

Summary

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.

Subject

Bibliography (note)

Includes bibliographical references and index.

Contents

The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.

ISBN

9780786462919 (softcover : alk. paper)
0786462914 (softcover : alk. paper)

LCCN

^^2010053464

OCLC

659753722

Owning Institutions

Harvard Library