Research Catalog

Title

The science of persuasion : a litigator's guide to juror decision-making / by Brad Bradshaw.

Author

Bradshaw, Brad.

Publication

Chicago : American Bar Association, c2011.

Items in the Library & Off-site

Holdings

Details

Additional Authors

American Bar Association. Section of Criminal Justice.

Description

xiii, 209 p.; 24 cm.

Summary

• "Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some people and is completely foreign to others. But regardless of where you fall on that spectrum, understanding the principles of persuasion will increase your ability to persuade-and your ability to sway a jury in your client's favor.
• The Science of Persuasion is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is the correct version. The author - who holds a Ph. D in psychology, for which he researched persuasion and juror decision-making - walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most effective ways."--Pub. desc.

Subject

• Jury > United States > Decision making
• Trial practice > United States > Psychological aspects
• Forensic oratory > Psychological aspects
• Persuasion (Psychology)

Note

• Includes index.

Processing Action (note)

• committed to retain

Contents

Principles in persuasion -- Preparing for trial -- Witness preparation -- Voir dire -- Opening statements -- Evidence -- Closing arguments -- Deliberations -- Putting it into practice.

ISBN

9781616329891

LCCN

^^2011029408

OCLC

747431692

Owning Institutions

Harvard Library