Research Catalog

Title

Strategic communication : origins, concepts, and current debates / Christopher Paul.

Author

Paul, Christopher.

Publication

Santa Barbara, CA : Praeger, c2011.

Items in the Library & Off-site

Holdings

Details

Description

x, 240 p.; 25 cm.

Summary

• "Strategic communication, the focus of much heated debate over the last few years, is widely decried as an area in which the U.S. government must improve. Unhappily, while the need to more effectively harness our capabilities to compete in the struggle for minds and hearts is clear, how, exactly, to do that is not.
• "Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.
• "But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master - and win - the 'war of ideas' through fully integrated and synchronized communications and actions."-- Publisher description.

Series Statement

Contemporary military, strategic, and security issues

Subject

• Communication policy > United States
• Communication, International

Bibliography (note)

• Includes bibliographical references (p. [217]-229) and index.

Processing Action (note)

• committed to retain

Contents

Introduction : the promise and peril of strategic communication -- What is strategic communication, and what should it be? -- History of public diplomacy and strategic communication -- Who does strategic communication? -- Challenges facing U.S. strategic communication -- Improving strategic communication -- Conclusions and the way ahead.

ISBN

• 9780313386404 (hard copy : alk. paper)
• 0313386404 (hard copy : alk. paper)
• 9780313386411 (ebook)
• 0313386412 (ebook)

LCCN

^^2010053144

OCLC

• 690088628
• SCSB-12887844

Owning Institutions

Harvard Library