Political polling in the digital age : the challenge of measuring and understanding public opinion / edited by Kirby Goidel ; introduction by Charlie Cook.
Title
Political polling in the digital age : the challenge of measuring and understanding public opinion / edited by Kirby Goidel ; introduction by Charlie Cook.
Publication
Baton Rouge : Louisiana State University Press, c2011.
Introduction: the meaning and measure of public opinion / Charlie Cook -- Public opinion polling in a digital age: meaning and measurement / Kirby Goidel -- Public opinion polling and its problems / Scott Keeter -- Can I trust this poll? / Mark Blumenthal -- Poll-centered news coverage: causes and consequences / Johanna Dunaway -- (Un)numbered voices? Reconsidering the meaning of public opinion in a digital age / Susan Herbst -- Too much talk, not enough action? Political expression in a digital age / Kirby Goidel, Ashley Kirzinger, and Michael Xenos -- Alternatives to polling / Anna Greenberg -- Transitioning into a new era of public opinion research / Kirby Goidel.