Research Catalog

Racist trademarks : slavery, Orient, colonialism and commodity culture / Malte Hinrichsen.

Title
Racist trademarks : slavery, Orient, colonialism and commodity culture / Malte Hinrichsen.
Author
Hinrichsen, Malte
Publication
Zürich ; Berlin : Lit, 2012.

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Description
128 pages : illustrations; 21 cm.
Summary
"Since the beginning of commodity culture, products have often been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies--Uncle Ben's, Sarotti and Banania--Malte Hinrichsen examines how racist trademark figures were established in the United States, Germany and France and built on specific processes of racial stereotyping"--Page [4] of cover.
Series Statement
Racism analysis. Series A, Studies ; Volume 3
Uniform Title
Racism analysis. Series A, Studies v. 3.
Alternative Title
Slavery, Orient, colonialism and commodity culture
Subject
  • Advertising > Social aspects
  • Black people in advertising
  • Racism
  • Brand name products > Social aspects
  • Stereotypes (Social psychology) in advertising
  • Stereotyping
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
Contents
Histories of racial stereotypes. Others ; Stereotypes ; Products -- The commodification of racial images. Initial campaigns ; Roles in consumer society ; Critique and reaction -- Conclusion.
ISBN
9783643902856 (paperback)
OCLC
  • 832611164
  • SCSB-10645917
Owning Institutions
Harvard Library