Research Catalog

Title

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

Author

Lee, Nancy, 1945-

Publication

Thousand Oaks, Calif. : SAGE Publications, c2011.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Kotler, Philip
• Kotler, Philip.

Description

xi, 502 p. : ill.; 24 cm.

Summary

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. -- Publisher's website.

Uniform Title

Environmental Information Services Collection.

Subject

• Behavior Control
• Behavior modification
• Social Marketing
• Social marketing

Note

• Prev. ed. entered under: Kotler, Philip.

Bibliography (note)

• Includes bibliographical references and indexes.

Processing Action (note)

• committed to retain

Contents

Pt.1. Understanding Social Marketing -- Pt.2. Analyzing the Social Marketing Environment -- Pt.3. Selecting Audiences, Objectives, and Goals -- Pt.4. Developing Social Marketing Strategies -- Pt.5. Managing Social Marketing Programs.

ISBN

• 9781412981491 (pbk. : alk. paper)
• 1412981492 (pbk. : alk. paper)

LCCN

^^2011033241

Owning Institutions

Harvard Library