Research Catalog

Semiotic analysis for advertisers & marketers : an outline / Mariana Bockarova, Marcel Danesi.

Title
Semiotic analysis for advertisers & marketers : an outline / Mariana Bockarova, Marcel Danesi.
Author
Bockarova, Mariana
Publication
New York : Ottawa : Legas, 2013.

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Details

Additional Authors
Danesi, Marcel, 1946-
Description
55 pages; 23 cm.
Series Statement
Language, media & education studies ; 57
Uniform Title
Language, media & education studies 57.
Subject
  • Advertising > Language
  • Communication in marketing
  • Marketing
  • Semiotics
  • Semiotics in advertising
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
  • 9781897493434 (pbk.)
  • 1897493436 (pbk.)
OCLC
855461581
Owning Institutions
Harvard Library