Research Catalog

Title

Storytelling on steroids / John Weich.

Author

Weich, John

Publication

• Amsterdam, Netherlands : BIS Publishers, [2013]
• ©2013

Items in the Library & Off-site

Holdings

Details

Description

176 pages : colour illustrations; 22 cm

Summary

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.

Alternative Title

10 stories that hijacked popular culture

Subject

• Pop-Kultur
• Kommunikation
• Idee
• Kommerzialisierung
• Storytelling in mass media
• Communication and culture
• Popular culture

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

The storytelling chromosome: Game theory ; People are not rational beings ; An addiction to immediacy ; Continuous partial attention ; Keeping it real ; 1/f fluctuation ; Carrots and the House of Orange ; Hardwired to find order ; Weapons of mass reaction ; The open end ; A pandemic of mimicry ; The Googleization of everything ; A sense of shared purpose ; Our hero zero ; Finding the Why ; "People read what interests them, and sometimes it's an ad" ; A complex choreography of interactions ; The storytelling chromosome ; The magic of metrics ; Rebranding the potato ; Everyone is a storyteller -- Hijacking the pop culture conversation: The Dark Knight : Why so serious? ; Decode Jay-Z ; TED Talks ; Banksy ; New York Times Infographics ; The Hire ; The worst hotel in the world ; In Rainbows ; Tomb Raider ; 1,000 hours of staring -- A compendium of storytelling learned: Too many storytelling gurus ; Embrace the culture of omission ; Dare failure, or avoid the sure thing ; You're in the business of remembering ; The cold open is your new BFF ; Remember that Shakespeare was a chemist ; Arm against the second law of thermodynamics ; Master the scripted unscripted ; Fuel your intuition ; It's not always what you say but how you say it ; Break the sequence ; Platforms tell and movements sell ; A perfect story doesn't need to be all perfect ; Disruption works some of the time ; Find the truth and tell it, or create a myth and sell it ; Leave your envy at the door.

ISBN

• 9789063693114 (pbk.)
• 9063693117 (pbk.)

OCLC

• 858801836
• SCSB-11843518

Owning Institutions

Harvard Library