Research Catalog

Title

Shakespeare and YouTube : new media forms of the bard / Stephen O'Neill.

Author

O'Neill, Stephen, 1973-

Publication

London ; New York : Bloomsbury Methuen Drama, 2014.

Items in the Library & Off-site

Holdings

Details

Description

xii, 330 pages; 21 cm

Summary

• "The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture - its invitation to 'Broadcast Yourself' - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies"--
• "Shakespeare and YouTube explores the forms of Shakespeare content on YouTube, assesses its implications and argues that the site offers an exciting new frontier for popular culture Shakespeare"--

Series Statement

The Arden Shakespeare

Subject

• Shakespeare, William, 1564-1616 > Adaptations > History and criticism
• Shakespeare, William, 1564-1616 > Influence
• Shakespeare, William, 1564-1616 > Technological innovations
• Shakespeare, William 1564-1616
• YouTube (Electronic resource)
• User-generated content
• LITERARY CRITICISM / Shakespeare
• SOCIAL SCIENCE / Popular Culture
• YouTube

Genre/Form

• Adaptations
• Criticism, interpretation, etc.

Bibliography (note)

• Includes bibliographical references (pages 293-313) and index.

Processing Action (note)

• committed to retain

Contents

Introduction: Interpreting YouTube Shakespeare -- 1. Searchable Shakespeares: Attention, Genres and Value on YouTube -- 2. Broadcast Your Hamlet: Convergence Culture, Shakespeare and Online Self-Expression -- 3. Race in YouTube Shakespeare: Ways of Seeing -- 4. Medium Play, Queer Erasures: Shakespeare's Sonnets on YouTube -- 5. The Teaching and Learning Tube: Challenges and Affordances.

ISBN

• 9781441120922 (hardback)
• 1441120920 (hardback)
• 9781472500281 (ePub) (canceled/invalid)
• 1472500288 (ePub) (canceled/invalid)
• 9781472500281 (ePDF) (canceled/invalid)
• 1472500288 (ePDF) (canceled/invalid)

LCCN

^^2014010205

OCLC

• 875554465
• SCSB-11494263

Owning Institutions

Harvard Library