Research Catalog
Evaluation in advertising reception : a socio-cognitive and linguistic perspective / Stella Bullo.
- Title
- Evaluation in advertising reception : a socio-cognitive and linguistic perspective / Stella Bullo.
- Author
- Bullo, Stella, 1975-
- Publication
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | P96.M36 B85 2014 | Off-site |
Holdings
Details
- Description
- vii, 207 pages; 23 cm
- Summary
- "Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"--
- Subject
- Advertising > Language
- Sociolinguistics
- Communication in marketing
- Discourse analysis > Psychological aspects
- BUSINESS & ECONOMICS / Advertising & Promotion
- LANGUAGE ARTS & DISCIPLINES / Communication Studies
- LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics
- Communication in marketing
- Discourse analysis > Psychological aspects
- Sociolinguistics
- LANGUAGE ARTS & DISCIPLINES / General
- Bibliography (note)
- Includes bibliographical references (pages 191-201) and index.
- Processing Action (note)
- committed to retain
- Contents
- 1. Introduction: Researching Reception and Discourse -- 2. Reception, Language and Sense-making -- 3. Investigating Evaluation Advertising Reception -- 4. The Discourse of Advertising Reception -- 5. Implications for a Theory of Evaluation in Advertising Reception -- Appendix 1. Appraisal Coding: Focus Groups 1 and 2 -- Appendix 2. Appraisal Tables.
- ISBN
- 9781137350428 (hardback)
- 1137350423 (hardback)
- LCCN
- ^^2014024791
- 40024050112
- OCLC
- 881511059
- Owning Institutions
- Harvard Library