Research Catalog

Title

Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : an annotated reading list / Christopher Paul, Jessica Yeats, Colin P. Clarke, Miriam Matthews.

Author

Paul, Christopher, 1971-

Publication

Santa Monica, CA : RAND National Defense Research Institute, c2015.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Yeats, Jessica M.
• Clarke, Colin P.
• Matthews, Miriam (Behavioral scientist)
• National Defense Research Institute (U.S.)
• National Defense Research Institute (U.S.), researcher. res
• United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. spn

Description

v, 23 p.; 26 cm.

Summary

The U.S. Department of Defense (DoD) has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. One reason is that it lacks personnel with sufficient expertise in assessment and evaluation. Although the department is making an effort to infuse sound assessment principles in doctrine and to expand assessment-related course offerings in the military-academic sector, these efforts will take time to bear fruit. These temporary shortfalls extend to the evaluation and assessment of DoD efforts to inform, influence, and persuade. To help fill the gap, RAND produced a reading list for self-study in best assessment practices across a range of sectors. The reading list has two purposes: to provide resources for new assessment personnel to cement and broaden their assessment and evaluation expertise and to serve as a general list of assessment resources that can be made available to assessment stakeholders to improve their assessment expertise. It supplements two companion volumes, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference and Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners.

Alternative Title

Assessing and evaluating DoD efforts to inform, influence, and persuade : annotated reading list

Subject

• United States. Department of Defense > Public relations
• Evaluation > Bibliography
• Public relations > Bibliography

Genre/Form

Bibliographies

Note

• "This report is a supplement to two companion volumes, Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: desk reference and Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: handbook for practitioners"--P. iii.
• "RR-809/3-OSD"--Page 4 of cover.
• "Prepared for the Office of the Secretary of Defense."

Bibliography (note)

• Includes bibliographical references.

Processing Action (note)

• committed to retain

Contents

Introduction -- Annotated inform, influence, and persuade assessment and evaluation reading list -- Evaluation, assessment, and measurement, general principles -- Identifying and developing objectives -- Logic models and theories of change -- Evaluation capacity building -- Traditional defense assessment -- Evaluation of public communication -- Evaluation in public diplomacy -- Assessment in advertising, marketing, and public relations -- Thinking outside the box: truly different approaches to measurement and assessment -- Evaluation and assessment case studies and examples -- Theories of influence, academic -- Theories of influence, applied -- Challenges to and criticisms of assessment processes.

ISBN

• 9780833088895
• 0833088890

LCCN

^^2015011673

OCLC

• 909585497
• SCSB-10310267

Owning Institutions

Harvard Library