Research Catalog
Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
- Title
- Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
- Author
- Minton, Elizabeth A.
- Publication
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HB72 .M553 2014 | Off-site |
Holdings
Details
- Additional Authors
- Kahle, Lynn R.
- Description
- xii, 143 pages; 23 cm
- Summary
- Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
- Series Statement
- Economics collection, 2163-7628
- Uniform Title
- Economics collection.
- Subject
- Economics > Religious aspects
- Economics > Psychological aspects
- Multiculturalism in advertising
- Consumer behavior > Religious aspects
- religion
- religiosity
- religious affiliation
- belief systems
- Christian
- Jew
- Muslim
- Hindu
- Buddhist
- Confucianist
- Taoist
- behavioral economics
- consumer behavior
- decision making
- morality
- donation behavior
- sustainability
- holidays
- Bibliography (note)
- Includes bibliographical references (pages 123-135) and index.
- Processing Action (note)
- committed to retain
- Contents
- Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
- ISBN
- 9781606497043 (paperback)
- 1606497049 (paperback)
- 9781606497050 (e-book) (canceled/invalid)
- 1606497057 (canceled/invalid)
- OCLC
- 869462930
- Owning Institutions
- Harvard Library