Research Catalog

Title

Communication ethics in a connected world / Andrea Catellani, Ansgar Zerfass & Ralph Tench, (eds.).

Publication

Brussels : P.I.E. Peter Lang, 2015.

Items in the Library & Off-site

Details

Additional Authors

• Catellani, Andrea
• Zerfass, Ansgar, 1965-
• Tench, Ralph

Description

432 pages; 23 cm

Summary

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.0.

Subject

• Internationaler Vergleich
• Ethik
• Kommunikationsstrategie
• Öffentlichkeitsarbeit
• Corporate Social Responsibility
• Corporate Communication
• Business communication > Moral and ethical aspects
• Public relations > Moral and ethical aspects

Bibliography (note)

• Includes bibliographical references.

Processing Action (note)

• committed to retain

Contents

Machine generated contents note: Communication Ethics and CSR: Overviews and General Concepts -- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research / Gunter Bentele -- Public Relations. Levinas' Call for Ethics and Justice / Ronald C. Arnett -- Putting the "R" back in CSR Communication. Towards an Ethical Framework of Responsibility / Anne Linke -- Public Relations and Communication Ethics: National Cases -- Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria / Astrid Spatzier -- Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain / Angeles Moreno -- Decade into Sustainability Reporting in Turkey / Secil Deren van het Hof -- Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web? / Billur Ulger -- Strategic Communication and Ethics. The Case of the Romanian Touristic Brand / Alina Dolea -- Strategic Aspects of Russia's Cultural Diplomacy in Europe. Challenges and Opportunities of the 21s' Century / Katerina Tsetsura -- Com modifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway / Mona K. Solvoll -- Ethical Skills and Communication Professionals -- On the Borderlines of Advocacy. Situational Professional Ethics in the Identity Construction of Public Relations Consultants / Christina Grandien -- Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics / Sarah Roberts-Bowman -- Teaching Ethical Principles for PR. An Empirical Study on University Curricula in Germany / Juliane Kiesenbauer -- Communication Ethics and the Public Sphere: Negative Engagement and Gamification -- Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication / Vilma Luoma-Aho -- Ethical Implications of Gamification as a Public Relations Strategy / Donna Z. Davis -- Employee Communication and Engagement -- Strategic Employee Communication -- What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece / Pekka Aula -- Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom / Sean MacNiven -- National and International Studies on Strategic Communication -- Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations / Ansgar Zerfass -- How Global is the Web 2.0 Hype?: A Comparison of Social Media Communication in Brazil, Germany and Portugal / Ansgar Zerfass -- Use of Media in Activist Public Relations Framing the "Defending our honour" Movement / Ilker C. Bicakci.

ISBN

• 9782875742865
• 2875742868

OCLC

• 919192074
• SCSB-12229503

Owning Institutions

Harvard Library