Research Catalog
The foundations of marketing practice : a history of book marketing in Germany / Ronald A. Fullerton.
- Title
- The foundations of marketing practice : a history of book marketing in Germany / Ronald A. Fullerton.
- Author
- Fullerton, Ronald A.
- Publication
- Abingdon, Oxon ; New York, NY : Routledge, 2016.
- ©2016
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | Z285.6 .F85 2016 | Off-site |
Holdings
Details
- Description
- 202 pages; 24 cm.
- Series Statement
- Routledge studies in the history of marketing ; 2
- Uniform Title
- Routledge studies in the history of marketing ; 2.
- Subject
- Genre/Form
- History
- Bibliography (note)
- Includes bibliographical references and index.
- Processing Action (note)
- committed to retain
- Contents
- Introduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820-1843 -- Engines of growth : dynamic and entrepreneurial marketing 1820-1843 -- The mass book market, 1820-1870 -- The decline and recovery of the regular trade, 1843-1866 -- The book market of the regular trade at mid-century, 1843-1866 -- Good times, 1867-1888 : the middle and upper class book market after mid-century -- The mass book market explodes, 1870-1890 -- Conclusion : the role of dynamic high capitalist marketing practice in the German book markets.
- ISBN
- 9781138848221
- 1138848220
- 9781315726151 (canceled/invalid)
- LCCN
- ^^2015023184
- OCLC
- 922291202
- Owning Institutions
- Harvard Library