Research Catalog
Paul Rand : a designer's art / by Paul Rand.
- Title
- Paul Rand : a designer's art / by Paul Rand.
- Author
- Rand, Paul, 1914-1996
- Publication
- New York : Princeton Architectural Press, [2016]
- ©2016
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | NC997 .R278 2016 | Off-site |
Holdings
Details
- Additional Authors
- Heller, Steven
- Description
- xiv, 246 pages : illustrations; 27 cm
- Summary
- A comprehensive collection of the best work of Paul Rand, who was one of the world's leading graphic designers, Paul Rand: A Designer's Art gives unique insight into Rand's design process and theory.
- Subject
- Processing Action (note)
- committed to retain
- Contents
- Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
- ISBN
- 9781616894863
- 1616894865
- LCCN
- ^^2016000787
- OCLC
- 934706199
- SCSB-11484593
- Owning Institutions
- Harvard Library