Research Catalog

C&A : a family business in Germany, the Netherlands and the United Kingdom, 1911-1961 / Mark Spoerer ; translated by Jefferson Chase, Patricia C. Sutcliffe and Patricia Szobar.

Title
C&A : a family business in Germany, the Netherlands and the United Kingdom, 1911-1961 / Mark Spoerer ; translated by Jefferson Chase, Patricia C. Sutcliffe and Patricia Szobar.
Author
Spoerer, Mark
Publication
  • Munich : C.H. Beck, [2016]
  • ©2016

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Additional Authors
  • Chase, Jefferson S.
  • Sutcliffe, Patricia C.
  • Szobar, Patricia
Description
480 pages : illustrations (chiefly color), color maps; 25 cm
Summary
The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and downs of this Dutch family business from its beginnings in Germany through to the post-war German "economic miracle". He investigates how the Brenninkmeijer family's traditional policy of recruiting new business leaders from its own ranks influences the company's long-term strategy. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their start in the itinerant garment trade in Westphalia, founded a business in the Netherlands that would expand to Germany in 1911 and to Britain in 1922. Despite the difficulties the Brenninkmeijers encountered as foreigners, capitalists and Catholics in the Third Reich, they exploited those chances opened up by the Nazi regime, including the 'Aryanisation' of property. After 1945, the company experienced furious growth with the rise of a new consumer society, developed into one of Europe's largest fashion retailers.
Uniform Title
C&A. English
Alternative Title
  • C&A.
  • Family business in Germany, the Netherlands and the United Kingdom,1911-1961
Subject
  • C&A (Textile firm) > History
  • Clothing trade > Germany > History > 20th century
  • Family-owned business enterprises > History > Germany > 20th century
  • Family-owned business enterprises > History > Netherlands > 20th century
  • Family-owned business enterprises > History > Great Britain > 20th century
Bibliography (note)
  • Includes bibliographical references (pages 452-469) and index.
Processing Action (note)
  • committed to retain
ISBN
  • 9783406698262
  • 3406698263
  • 9783406698279 (canceled/invalid)
OCLC
971480030
Owning Institutions
Harvard Library