Research Catalog

The beauty paradigm : gender discourse in Indian advertising / Jaishri Jethwaney.

Title
The beauty paradigm : gender discourse in Indian advertising / Jaishri Jethwaney.
Author
Jethwaney, Jaishri N.
Publication
  • New Delhi, India : SAGE Publications India Pvt Ltd, 2022.
  • ©2022

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TextRequest in advance HF5827.85 .J48 2022Off-site

Holdings

Details

Description
xxi, 239 pages : illustrations; 23 cm
Subject
  • Gender identity in advertising > India
  • Women in advertising > India
  • Sex role in advertising > India
  • Advertising > Social aspects > India
  • Femmes dans la publicité > Inde
  • Rôle selon le sexe dans la publicité > Inde
  • Publicité > Aspect social > Inde
  • Identité de genre dans la publicité > Inde
  • Gender identity in advertising
  • Advertising > Social aspects
  • Sex role in advertising
  • Women in advertising
  • India
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
  • 9789354791659
  • 9354791654
  • 9789354791666 (canceled/invalid)
OCLC
  • 1272872506
  • SCSB-14522741
Owning Institutions
Harvard Library