Research Catalog
Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981 /
- Title
- Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981 / Annika Biss.
- Author
- Biss, Annika,
- Publication
- Berlin : De Gruyter Oldenbourg, [2017]
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HD9710.G44 B57 2017 | Off-site |
Details
- Description
- x, 793 pages; 23 cm.
- Summary
- "After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history, and, in the processes, conducts a case study of BMW's engagement in South Africa"--
- Series Statement
- Perspektiven ; Band 6
- Subjects
- Automobile industry and trade
- Export marketing
- Automobile industry and trade > Germany (West) > History
- HISTORY / Africa / South / General
- Germany (West)
- HISTORY / Europe / Germany
- Export marketing > South Africa > Case studies
- Automobiles > Marketing
- Bayerische Motoren Werke
- HISTORY / Modern / 20th Century
- Case studies
- Bayerische Motoren Werke History
- Automobiles > Germany (West) > Marketing
- South Africa
- History
- HISTORY / General
- Genre/Form
- Case studies.
- History.
- Note
- "Schriftenreihe des BMW Group Archivs"--Series title page.
- Bibliography (note)
- Includes bibliographical references (pages 770-787) and indexes.
- ISBN
- 9783110500134 (hardback)
- 3110500132 (hardback)
- LCCN
- 2017015662
- Owning Institutions
- Princeton University Library