Research Catalog

Dōin no media mikkusu : "sōsaku suru taishū" no senjika, sengo = Media Mix Mobilization /

Title
Dōin no media mikkusu : "sōsaku suru taishū" no senjika, sengo = Media Mix Mobilization / Ōtsuka Eiji hen.
Publication
Kyōto-shi : Shibunkaku Shuppan, 2017.

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library PN6790.J3 D65 2017Off-site

Details

Additional Authors
Ōtsuka, Eiji, 1958-
Description
511, iv pages : illustrations; 21 cm
Alternative Title
  • "Sōsaku suru taishū" no senjika, sengo
  • Media Mix Mobilization
Subjects
Genre/Form
Criticism, interpretation, etc.
Note
  • In Japanese.
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9784784218974
  • 4784218971
LCCN
2017489137
Owning Institutions
Princeton University Library