Research Catalog
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
- Title
- Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
- Author
- Grigsby, Mike,
- Publication
- London ; New York, NY : Kogan Page, [2016]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.2 .G7539 2016 | Off-site |
Details
- Description
- xiv, 249 pages; 24 cm.
- Series Statement
- Marketing science series
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9780749477158
- 0749477156
- LCCN
- 2016033366
- Owning Institutions
- Princeton University Library