Research Catalog

The new advertising : branding, content, and consumer relationships in the data-driven social media era /

Title
The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Publication
Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]

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Details

Additional Authors
Brown, Ruth E. (Professor of advertising),
Description
volumes <1>; 25 cm
Subject
  • Advertising
  • Internet advertising
  • Internet marketing
  • Markenpolitik
  • Online-Werbung
  • Pubblicità
  • Social Media
  • Social media
  • Werbung
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781440833427
  • 1440833427
  • 9781440847844
  • 1440847843
  • 9781440847851
  • 1440847851
LCCN
2016017533
Owning Institutions
Princeton University Library