Research Catalog

Burando senryakuron = Integrated brand strategy : theory, practice, & cases /

Title
Burando senryakuron = Integrated brand strategy : theory, practice, & cases / Tanaka Hiroshi.
Author
Tanaka, Hiroshi, 1951-
Publication
Tōkyō : Yūhikaku, 2017.

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Details

Description
xii, 524 pages : illustrations; 22 cm
Alternative Title
Integrated brand strategy : theory, practice, & cases
Subject
  • Branding (Marketing)
  • Branding (Marketing) > Japan
  • Burandingu
  • Japan
Bibliography (note)
  • Includes bibliographical references (pages 483-507 (second group)) and indexes.
Language (note)
  • Japanese.
ISBN
  • 9784641165106
  • 4641165106
LCCN
2018372198
Owning Institutions
Princeton University Library