Research Catalog

Title

The Routledge handbook of consumer behaviour in hospitality and tourism / edited by Saurabh Kumar Dixit.

Publication

London ; New York : Routledge, Taylor & Francis Group, 2017.

Items in the Library & Off-site

Details

Additional Authors

Dixit, Saurabh Kumar, 1979-

Description

xxix, 483 pages; 26 cm.

Summary

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. This text explores and critically examines current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism.

Series Statement

Routledge handbooks

Uniform Title

Routledge handbooks.

Alternative Title

Handbook of consumer behaviour in hospitality and tourism

Subjects

• Hospitality industry > Customer services > Handbooks, manuals, etc
• Travelers > Psychology > Handbooks, manuals, etc
• Consumer behavior > Handbooks, manuals, etc
• Tourists > Psychology > Handbooks, manuals, etc
• Tourism > Customer services > Handbooks, manuals, etc
• Travel and Tourism

Bibliography (note)

• Includes bibliographical references and index.

ISBN

• 9781315659657 (canceled/invalid)
• 9781317334699 (canceled/invalid)
• 9781317334705 (canceled/invalid)
• 9781317334682 (canceled/invalid)

Owning Institutions

Princeton University Library