Research Catalog

Babe Ruth and the creation of the celebrity athlete /

Title
Babe Ruth and the creation of the celebrity athlete / Thomas Barthel.
Author
Barthel, Thomas, 1941-
Publication
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2018]

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library GV865.R8 B37 2018Off-site

Details

Description
x, 276 pages; 26 cm
Summary
"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser" --
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Reformatory farewell -- A pitcher leads -- Stardom arrives -- Best at his craft -- Labor relations -- Home run king -- Magnates -- A new record -- New York City and fans -- New team, new city -- Train travel -- The Yankees, the judge and the agent -- Ruth's business partner, Christy Walsh -- Free to be a cartel -- Celebrity and hero -- Yankees win -- Advertising's muscles -- The usual greatness -- Barnstorming -- The worst -- Newspapers and magazines everywhere -- A sign of glory -- Johnny Sylvester: seizing an opportunity -- A prized year -- Radio and newsreels and play-o-graph -- Another sweep -- Male clubs and masculinity -- Many deaths, one marriage -- Ruth and children -- The $80,000 year -- Ruth's confederates, the sportswriters -- The last tour -- Last times (1932-1935) -- An entertainer (1936 and after) -- Collecting baseball objects.
ISBN
  • 9781476665320
  • 147666532X
LCCN
2018024088
Owning Institutions
Princeton University Library