Research Catalog

アメリカに日本のマンガを輸出する : ポップカルチャーのグローバル・マーケティング = Gatekeeping foreign cultural products : creation of the Japanese comics market in the US /

Title
  • アメリカに日本のマンガを輸出する : ポップカルチャーのグローバル・マーケティング = Gatekeeping foreign cultural products : creation of the Japanese comics market in the US / 松井剛著.
  • Amerika ni Nihon no manga o yushutsusuru : poppu karuchā no gurōbaru māketingu = Gatekeeping foreign cultural products : creation of the Japanese comics market in the US / Matsui Takeshi cho.
Author
Matsui, Takeshi, 1972-
Publication
Tōkyō-to Chiyoda-ku : Yūhikaku, 2019.

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Details

Description
ix, 275 pages : illustrations; 22 cm
Alternative Title
Gatekeeping foreign cultural products : creation of the Japanese comics market in the US
Subject
  • Comic books, strips, etc > Economic aspects > Japan
  • Comic books, strips, etc > Economic aspects > United States
  • Comic books, strips, etc > Marketing
  • Comic books, strips, etc. > Marketing
  • Japan
  • Kokusai māketingu
  • Manga
  • United States
Bibliography (note)
  • Includes bibliographical references (pages 239-258 (second group)) and indexes.
Language (note)
  • Japanese.
ISBN
  • 9784641165243
  • 4641165246
LCCN
2018447855
Owning Institutions
Princeton University Library