Research Catalog

Marketing decision making: a model building approach.

Title
Marketing decision making: a model building approach.
Author
Kotler, Philip
Publication
New York, Holt, Rinehart and Winston [1971]

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TextUse in library HF5415.K53Off-site

Details

Description
xi, 720 p. illus.; 25 cm.
Series Statement
Holt, Rinehart and Winston marketing series
Subject
  • Decision making
  • Marketing > Mathematical models
Bibliography (note)
  • Includes bibliographical references.
ISBN
0030781655
LCCN
70135637 //r983
Owning Institutions
Princeton University Library