Research Catalog

Marketing management;

Title
Marketing management; with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth.
Author
Sethi, S. Prakash.
Publication
Pacific Palisades, Calif., Goodyear Pub. Co. [1973]

Items in the Library & Off-site

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.S394Off-site

Details

Additional Authors
Sheth, Jagdish N.
Description
xxi, 293 p. illus.; 23 cm.
Series Statement
Multinational business operations, 3
Subjects
ISBN
0876205937
LCCN
73175246 //r91
Owning Institutions
Princeton University Library