Research Catalog

Marketing research: a management overview.

Title
Marketing research: a management overview. Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson.
Author
Konrad, Evelyn,
Publication
New York, American Management Association [1966]

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Details

Additional Authors
  • American Management Association. http://id.loc.gov/authorities/names/n79060211
  • Babic, Louis J.
  • Erickson, Rodney,
Description
224 p. illus., map.; 24 cm.
Subject
LCCN
66027859
Owning Institutions
Princeton University Library