Research Catalog

Readings in physical distribution management; the logistics of marketing.

Title
Readings in physical distribution management; the logistics of marketing. Edited by Donald J. Bowersox, Bernard J. La Londe [and] Edward W. Smykay.
Author
Bowersox, Donald J.
Publication
[New York] Macmillan [1969]

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TextUse in library HF5415.13 .B66Off-site

Details

Additional Authors
  • La Londe, Bernard J.
  • Smykay, Edward W.
Description
xvi, 376 p. illus.; 24 cm.
Subject
Marketing > Management
Bibliography (note)
  • Bibliographical footnotes.
LCCN
75076588 //r842
Owning Institutions
Princeton University Library