Research Catalog
Marketing theory and metatheory.
- Title
- Marketing theory and metatheory.
- Author
- Bartels, Robert, 1913-1989.
- Publication
- Homewood, Ill., R. D. Irwin, 1970.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .B3 | Off-site |
Details
- Additional Authors
- American Marketing Association. http://id.loc.gov/authorities/names/n79073660
- Description
- ix, 299 p. illus.; 24 cm.
- Subjects
- Note
- "Prepared under the sponsorship of the American Marketing Association."
- LCCN
- 72105536
- Owning Institutions
- Princeton University Library