Research Catalog

Buyer/consumer information processing; [papers of a workshop]

Title
Buyer/consumer information processing; [papers of a workshop] Edited by G. David Hughes and Michael L. Ray.
Publication
Chapel Hill, University of North Carolina Press [1974]

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Details

Additional Authors
  • American Marketing Association. (uri)http://id.loc.gov/authorities/names/n79073660
  • Association for Consumer Research (U.S.) (uri)http://id.loc.gov/authorities/names/n50054573
  • Hughes, G. David (George David)
  • Ray, Michael L.
Description
425 p. illus.; 24 cm.
Subject
  • Consumers > Mathematical models
  • Consumers
  • Motivation research (Marketing)
Note
  • "A joint project of the Association for Consumer Research and the American Marketing Association."
Bibliography (note)
  • Bibliography: p. 385-425.
ISBN
0807812358
LCCN
74011181 //r84
Owning Institutions
Princeton University Library