Research Catalog

Pricing decisions and marketing policy

Title
Pricing decisions and marketing policy [by] Kristian S. Palda.
Author
Palda, Kristian S.
Publication
Englewood Cliffs, N.J., Prentice-Hall [1971]

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TextUse in library HF5415.P233Off-site

Details

Description
x, 116 p.; 23 cm.
Series Statement
Prentice-Hall foundations of marketing series
Subject
  • Marketing
  • Pricing
Bibliography (note)
  • Includes bibliographical references.
ISBN
0136996604
LCCN
78139413 //r90
Owning Institutions
Princeton University Library