Research Catalog

Buyer attitudes and brand choice behavior

Title
Buyer attitudes and brand choice behavior [by] George S. Day.
Author
Day, George S.
Publication
New York, Free Press [1970]

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Details

Description
xx, 219 p. illus.; 25 cm.
Series Statement
  • Columbia University. Graduate School of Business. Graduate School of Business dissertations series
  • Graduate School of Business dissertations series Columbia University and the Free Press.
Subject
  • Brand name products
  • Consumers
  • Motivation research (Marketing)
Bibliography (note)
  • Bibliography: p. 197-208.
ISBN
0029072107
LCCN
74081374 //r84
Owning Institutions
Princeton University Library