Research Catalog

Consumer decision processes; marketing and advertising implications

Title
Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.
Author
Nicosia, Francesco M.
Publication
Englewood Cliffs, N.J., Prentice-Hall [1966]

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Details

Additional Authors
  • California. University. School of Business Administration.
  • California. University. Survey Research Center.
Description
xviii, 284 p. illus.; 24 cm.
Series Statement
  • Prentice-Hall behavioral sciences in business series
  • Prentice-Hall international series in management
Subjects
Note
  • "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography (note)
  • Bibliography: p. 247-272.
LCCN
66022092 //r88
Owning Institutions
Princeton University Library