Research Catalog
Marketing behavior and executive action; a functionalist approach to marketing theory.
- Title
- Marketing behavior and executive action; a functionalist approach to marketing theory.
- Author
- Alderson, Wroe.
- Publication
- Homewood, Ill., R. D. Irwin, 1957.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.A31 | Off-site |
Details
- Description
- viii, 487 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical footnotes.
- LCCN
- 57006769 /L
- Owning Institutions
- Princeton University Library