Research Catalog

Motivation research in advertising and marketing.

Title
Motivation research in advertising and marketing.
Author
Smith, George Horsley.
Publication
New York, McGraw-Hill, 1954.

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TextUse in library HF5821.S64Off-site

Details

Description
242 p. illus.; 24 cm.
Subject
  • Advertising > Psychological aspects
  • Motivation (Psychology)
LCCN
54011275 /L
Owning Institutions
Princeton University Library