Research Catalog

Conceptual and theoretical developments in marketing /

Title
Conceptual and theoretical developments in marketing / [edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr.
Publication
Chicago : American Marketing Association, c1979.

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Details

Additional Authors
  • Brown, Stephen W. (Stephen Walter), 1943-
  • Ferrell, O. C.
  • Lamb, Charles W.
Description
xxi, 709 p. : ill.; 23 cm.
Series Statement
  • American Marketing Association. Proceedings series - American Marketing Association.
  • Proceedings series - American Marketing Association
Subject
Note
  • Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979?
Bibliography (note)
  • Includes bibliographies.
ISBN
0877571228
LCCN
79012654
Owning Institutions
Princeton University Library