Research Catalog

Books for the advertising man; a classified bibliography on advertising, marketing, and related subjects.

Title
Books for the advertising man; a classified bibliography on advertising, marketing, and related subjects. Rev. ed. Prepared under direction of Alfred T. Falk, director, Bureau of research and education, Advertising federation of America.
Author
Advertising Federation of America. Bureau of Research and Education.
Publication
New York, N.Y., Bureau of research and education, Advertising federation of America, c1942.

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TextUse in library 04909.114Off-site

Details

Additional Authors
Falk, Alfred Theodore, 1892-
Description
35 p.; 28 cm.
Subject
  • Advertising > Bibliography
  • Marketing > Bibliography
  • Sales personnel > Bibliography
Note
  • "A complete bibliography of books ... published ... 1923-1941, inclusive."--Foreword.
LCCN
42050062
Owning Institutions
Princeton University Library